Jasveer AS Media

Tuesday, 3 May 2011

Front Cover, Contents Page And Double Page Spread;

Production Of Hip-Hop Magazine Double Page Spread

Production Of Hip-Hop Magazine Contents Page

Production Of Hip-Hop Magazine Cover

NME Case Study

NME is a magazine that has been around since the 50s. They have been making weekly editions since March 1954. Their popularity increased week to week and in the 1970s they became Britain’s number one magazine.

Two thirds of the UKs women read magazines from NME’s publishers, IPC media. Around 46% read IPC media magazines, which is almost 26million people.

The total circulation figures from January- June is 33,875. This was down 17.3% from the year before. A huge drop, this is mainly due to the online features NME now offer.

From recent research this is what I have found about the audience for NME –

· 65% male

· 50% 16-24

· 23% 25-34

· ABC1 79%

NME made its first published issue all the way back to 7^th March 1952. Since then NME has grown and grown and become one of the leading UK magazine producers. They mainly base around punk rock and indie.

NME distributes there magazine weekly to people that subscribe to them. The subscription is also at around 31% of their total readers. They are also distributed to stores and they are then sold from there. A digital version is also regularly sent out to subscriber emails.

NME also sponsor other brands;

Advertising will raise the awareness of NME and advertising increases the audience because of this.

Due to the introduction and raise in Internet users the amount of readers for NME magazines has dropped significantly. Many other magazine companies have decided to go fully online whereas NME still have their loyal customers that choose to continually purchase the magazine due to their high quality publication and stories.